Where Strategy Meets Impact
We believe a successful campaign is more than just a number. It’s a memorable story that builds authentic connections. Our portfolio showcases a history of data-driven strategies and creative collaborations that deliver measurable results for global brands. Explore our work below.
Great strategy is the difference between a post and a movement.
KOL Management
Our collaboration with Miniso centered on a creative strategy of thematic product storytelling. The primary goal was to boost product awareness and encourage store visits by seamlessly integrating Miniso’s products into engaging lifestyle and drama-style video content.
Our large-scale campaign for CCTV.com was designed to introduce and popularize the ‘China-Style’ fashion trend across Indonesia and Malaysia. We collaborated with top lifestyle artists and influencers, using a time-sensitive social media challenge to generate high levels of user participation and build a vibrant community around the trend.
To support a new Infinix device launch, we executed a multi-faceted campaign aimed at driving both brand awareness and purchase intent. By collaborating with a diverse range of KOLs across the tech, gaming, and lifestyle niches, we tailored the messaging to effectively reach each audience segment and showcase real-life use cases for the new gadget.
To celebrate the launch of the new Huawei Mate XT in Malaysia, our campaign was centered on a viral and humorous content challenge. By engaging prominent tech and lifestyle influencers, we successfully generated significant buzz and drove purchase intent for the new device.
Campaign Management
This campaign aims to promote China-style fashion and boost engagement through a fun, easy-to-join fashion challenge. With support from influencer @Lydia.letsgo, the campaign increases reach and credibility while encouraging users to tag friends and share their looks. Running only from September 4–15, it creates urgency and brings the community together through creativity and fashion.
The campaign aims to highlight Miniso’s themed products across various promotions while boosting overall product awareness. It encourages followers to visit Miniso stores and stay engaged through consistent, creative content. Ultimately, the goal is to build long-term loyalty by strengthening positive brand associations and encouraging repeat customers.
This campaign aims to promote the Huawei Mate XT launch by showcasing its innovative features in a fun and relatable way. By engaging Malaysian tech and lifestyle influencers, the content will feel authentic and trustworthy, while a humorous challenge helps drive virality and high engagement. The goal is to boost brand awareness and strong recall for the Mate XT, sparking curiosity that leads to purchase consideration. Ultimately, the campaign strengthens Huawei’s position in Malaysia as a cutting-edge yet playful tech brand.
Talent Management
KELLY.MONCHERIE
Expressive • Comedic • Charismatic
DELIN_AU_
Dramatic • Relatable • Storyteller
ROMMY.PELOR
Energetic • Comedic • Relatable
RADITYA.ANGGARA
Immersive • Cinematic • Performer
MIKA_ANINDYA
Expressive • Heartfelt • Dramatic
RANIA.MAHALIA
Authentic • Engaging • Relatable
AYAHYA.OFFICIAL
Wise • Authoritative • Heartfelt
MISS.SALVINA
Elegant • Informative • Aesthetic
ROMMY.ROMEO.FEBRIAN
Intense • Captivating • Performer
Public Relations
Our PR services (Media Invitation & Article Distribution) will cover the entire series of activities from 24 to 28 October. Media coverage will be provided by Liputan6 and Kapanlagi.com.
The five-day event will bring together leading international and Greater China content creators, social media industry experts, and celebrity guests. Leveraging their strong influence across multiple platforms, the event aims to elevate Macao’s positioning as a captivating destination in the spotlight of key opinion leaders, inspire travel interest among younger audiences, and inject renewed momentum into the local tourism sector and economy.
A pop-culture brand from China, is making its debut in Indonesia through the Indonesia International Baby Products & Toys Expo (IBTE), held at JIEXPO Jakarta on 20–22 August 2025.
The brand’s participation in this exhibition not only showcases its creativity in designer toys and intellectual properties, but also underscores its commitment to bringing its unique pop-culture spirit to the Indonesian market while continuing to build stronger emotional connections with the global younger generation.
To support TNT’s introduction to the Indonesian audience, we assisted the brand in increasing visibility through article distribution across several media outlets, including Teritorial, Times Indonesia, Akurat, Fimela, GenPI, and HerStory.
Amanaia is the rebranding of Talaga Samperium, a restaurant that has operated for more than 15 years with several branches across Jabodetabek and Bali. Through this rebranding, the restaurant transitions from a Sundanese concept to a modern Indonesian eatery that presents traditional flavors with a contemporary touch, offering a warm and authentic dining experience.
We supported the brand throughout the rebranding process, from shaping its renewed brand identity to managing the crisis issues that arose during the transition. A three-month campaign was developed and executed to strengthen the brand’s new positioning.
As a result, Amanaia achieved a significantly more positive brand perception, stabilized and increased revenue across all outlets, and organically gained tens of thousands of new social-media followers within just a few months.
